The Fashion Industry and the Pandemic 2020
The year 2020 surprised everyone with the Covid19 pandemic virus
Known mostly as coronavirus, which has affected thousands of people worldwide.
Its lethal characteristics for some, such as fever, dry cough, loss of taste, smell, respiratory deficiency, among other symptoms, wreaked havoc that, by affecting life, afflicted everything that it entails. Of course, all this gave way to uncertainty and social distancing with months of quarantine. To everyone’s surprise, each individual – always keeping biosafety measures – set an example of tenacity by moving forward with their lives, endeavors, studies, and reinvented plans that, in turn, encouraged others to do the same.
That is why we dare to say that the “positivism pandemic” was born.
Before the bad, the good prevailed!
And, the fashion industry was no exception. Some fashion shows scheduled for 2020 were held and this contributed to the push for many other brands to materialize the launch of their collections, among them, those firms that are being born with the impulse to support the preservation of the environment, through sustainable fashion.
The virtual strategy was a success.
For the second semester of 2020 and regardless of the distance, far or near, the human being shows once again that in the face of adversity, his strength to live prevails. As expected, the fashion shows attended by the public were very few, yet they stood out in their essence and in the message they wanted to project.
Perhaps many never imagined that large fashion firms would present their creations and that they would be successful in a virtual way. Incredibly, the Fashion Industry managed to meet from anywhere in the world through filmed videos, virtual galleries and short films, delighting its public, which could appreciate the ethical production that each firm established through distinguished scenarios complemented with models that stood out. the sustainable and avant-garde work of its designers together with a whole team.
For the months of September, October and November, the Eco Fashion firms said “present”, with presentations of little public and no public, in addition to videos. Among the outstanding brands: the house Crow Of Ruins, Nalimo, Nuz, Natural Cotton Color, Luís Flores, Miguel Genao, Cayelala, Leo Sandoval, Hrstka, Mariandrée Gaitán, Down To xJabelle, Nan, ACENTOS, the Italian brand Marni, John Galliano and his team at Maison Margiela, the British brand Burberry, Eckhaus Latta, Bottega Veneta, among others.
And, to contribute and strengthen the prevention against the coronavirus, some firms transmitted a message to the world about the importance of using face masks, making this biosafety resource part of their creations, all of them made according to the style of each designer.
From Dressium Mobile App, we applaud the world of fashion
for his perseverance at work, showing that with creativity, ethics, effort and respect, anything can be done!